IYRS | Newport Rhode Island 2018-02-23T00:28:27+00:00

Project Description

IYRS | Newport, RI

HOW WE TACKLED THE BRIEF GIVEN TO US

Brief

  • Raise awareness among potential post-secondary students of the one-of-a-kind experiential education and training programs IYRS offers.
  • Highlight the global career opportunities IYRS graduates have to “build almost anything!”
  • Showcase the state-of-the-art facilities and waterfront campus in Newport, RI, where students master their crafts.
  • Concept & Development
  • Videography

  • Video Editing & Graphic Animations

Deliverables

A series of short video ads to be distributed across the Internet, with a focus on YouTube, Instagram, and similar channels that focus on the IYRS target audience.

  • 5-second ads create impactful, memorable images of IYRS students at work
  • 15-second ads, creating slightly longer, but no less powerful vignettes that showcase the IYRS experience
  • Concept & Development

  • Videography

  • Video Editing & Graphic Animation

Pre Production & Concept
Drone Aerials
Post Production
Marketing & Social Distribution

Results

After rolling out the 5- and 15-second ads on YouTube to a focused audience, inviting potential students to its annual Open House, IYRS saw its highest response, and event attendance ever!

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