Dean College | Franklin, MA2018-08-22T10:28:41+00:00

Project Description

Dean College | Franklin, MA

HOW WE TACKLED THE BRIEF GIVEN TO US

Brief

Create compelling video footage for use in Dean College’s “Nothing Junior” marketing campaign

  • Concept & Development

  • Videography

  • Video Editing & Graphic Animation

Deliverables

  • Capture footage of Dean College’s campus life from the classroom to athletics to theatre and student activities, as well as the campus’ quintessential New England setting in Franklin, Massachusetts
  • Create a video package that features partnerships with The Kraft Sports Group, the Pawtucket Red Sox and the Providence Bruins.
  • Concept & Development

  • Videography

  • Video Editing & Graphic Animation

Pre Production & Concept
Drone Aerials
Post Production
Marketing & Social Distribution

Results

Our 30-second “Dean College – Nothing Junior” video is featured on the college’s website and is the cornerstone of their 2018 winter marketing campaign. The video features aerial drone footage of Gillette Stadium and McCoy Stadium, highlighting the school’s focus on sports marketing.

Our 90-second video montage also features stunning aerial drone footage, and is placed as the channel trailer on the school’s YouTube channel. The video highlights the campus, students and faculty – focusing on what “The Dean Difference” is all about – academics, athletics, fine arts, support networks and community partnerships.

Sean McVeigh Media

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