According to the National Association of Realtors 9 in 10 home buyers rely on the Internet to assist in their search. A web search is the first step for more than half of them. Video improves the home buying process for consumers in a variety of ways. In addition to providing virtual open houses, video packages can illustrate the best features of the community – from schools, to parks, to public transportation. Instructional videos can even help first time home buyers navigate the process from beginning to end.