Training and learning through video can have significant advantages. Not every employee will grasp what he or she needs to know from a traditional training manual. People learn in different ways. Some people are visual learners, and some are auditory learners. Some people are abstract learners, more interested in the larger concepts being presented, rather than the gritty details. Then there are the concrete learners who benefit from real-life examples that clearly explain how to apply the subject matter to their day-to-day job duties.
One size does not fit all. However, by incorporating video into your employee training, you can cater to multiple learning styles. In fact, many product manufacturers have already figured this out – devoting YouTube channels to ‘hands-on’ videos highlighting product features and how-tos. For instance, I recently refreshed our kitchen with a new tile backsplash, and like nearly 400,000 other people, I went to Home Depot’s YouTube channel to learn how. We love that new backsplash!
So, here are five reasons why you should add video to your corporate training program:
1. Video engages
If a picture is worth a thousand words, imagine how effective video can be! There is strong science behind the use of images, pictures and diagrams to convey information. Research shows that we remember visual images much more easily than words.
2. Makes learning relatable
Imagine sitting through another boring PowerPoint presentation with endless, static slides, each slide with more bullet points than the last. It’s the equivalent of reading through your car’s user manual. Research suggests that learners more easily understand and recall new material when they can see it AND hear it. Video allows you to take the dry material from the typical PowerPoint slide and demonstrate it with sight and sound.
3. Rewind & Play
Remember that great live training session you attended last week? The facilitator was engaging and informative. But there’s one concept you can’t quite get your head around, or a key point you can’t quite recall. If only you could ask that facilitator, you know the one who was on-site LAST WEEK, to clarify it for you. If only you asked the question, last week. Here is where video comes in … You can go back in time. Just hit the ‘Rewind’ button. The fact that you can pause and repeat sections that might be confusing for you, is the training gift that keeps on giving.
Video is ideal for implementing new training and safety procedures, and ensures that your message is communicated effectively. Your trainers demonstrate policies and procedures once, but it’s seen by all of your employees, perhaps across multiple locations, at various times. Everyone gets the same message and improves training effectiveness. When the subject is safety, a consistent message reduces the risk of injuries to your employees.
Incorporating video into your training program gives you scalability. Training employees takes time. Every hour your company spends teaching an employee how perform a task, or about a change in company policy, is an hour lost where it matters most, generating revenue. Creating training videos is a one-time investment. After that, you will be able to use the videos for every new hire that comes through the door, saving more time and money in the long run. The benefits increase in multiples when you consider reduced costs for companies with multiple locations, by reducing the need for multiple training sessions, multiple facilitators, and related travel expenses.
Training videos are an incredibly effective method of delivering training quickly and thoroughly. More importantly, viewers retain more information, making for more productive and skilled employees.