When nearly 90% of marketers use artificial intelligence (AI) for work, you may be curious how AI video content can fit into your video marketing strategy. As experienced Rhode Island videographers, we believe that human creativity should always take the reins, and that there’s no replacement for custom-filmed video footage. But AI tools can be a powerful way to get more done in less time, especially in pre and post-production. Below, you’ll learn more about AI vs human creativity in video production, the tools we use as videographers, and how AI can streamline your process without replacing the human element.
Below, learn more about some of the AI video production tools we use as videographers, and discover how they can streamline your own process without replacing the human element.
A December 2025 survey from Story Radius found that 80% of respondents said that AI-generated videos “pulled them out of” a video’s story at least sometimes, followed by 50% who said it almost always did. The dislike for AI-generated videos crossed generational lines, from Gen Z viewers to seniors, with respondents citing issues like a lack of emotion and a sense of uncanniness.
What’s more, a 2026 research report from Animoto found that nearly 78% of survey respondents were more likely to trust videos with real people. Another 36% of respondents said using AI-generated videos actively lowered their trust in a brand.
In the AI vs human creativity debate, an AI-generated video may be able to mimic the creative choices that human videographers make, like lighting choices or editing cuts, but don’t understand why those elements work in context, or know when to use them for the best effect.
With gen AI, take care not to overdo it with too many AI-generated assets. Remember that your content should still feel “human” and authentic to your brand, not outsourced to a robot.
We also like using the translation tool to transcribe video captions in other languages.
One tip to help ChatGPT sound more natural is to use a premium subscription to create a GPT with custom instructions. While the raw AI output is never perfect, it can give you a better starting point than the standard GPT engine.
While AI-generated tools can help you get more editing or video production tasks done, it should never be an outright replacement for human creativity or real video footage with the people who make your brand unique.
If you want to work with a Rhode Island videographer with over 20 years of industry experience filming marketing content for brands like Apple and Jaguar, contact us today to get started.
Sean McVeigh is an award-winning filmmaker and producer with over 25 years of experience. Sean’s work as a cinematographer and editor has been viewed on many of the major TV networks including NBC, ESPN, and the BBC. He has also worked with iconic brands like Apple, GE, Jaguar, Amtrak, US National Parks Services, and AAA.
Below, learn more about some of the AI video production tools we use as videographers, and discover how they can streamline your own process without replacing the human element.
How Is AI Used in Video Production?
There are two main types of AI tools that are commonly used in modern video production:- Generative AI: Creates new images, audio, or video files trained on existing creative works. It’s what most people think of when they hear “AI,” and is already common on social media.
- AI editors: Helps your workflow by automating editing tasks, like automatically cutting footage, applying effects, or cleaning up files. It doesn’t actually generate new video or audio.
AI vs Human Creativity in Video Production: Can Human Creativity Be Replaced?
Our answer? No. While the explosion of gen AI tools yielded a season of excitement and mass-adoption by many brands, the AI vs human creativity conversation has shifted as consumers are becoming more savvy about spotting gen AI content: and they don’t always like what they see. There’s a reason why “slop” was Merriam-Webster’s 2025 word of the year.A December 2025 survey from Story Radius found that 80% of respondents said that AI-generated videos “pulled them out of” a video’s story at least sometimes, followed by 50% who said it almost always did. The dislike for AI-generated videos crossed generational lines, from Gen Z viewers to seniors, with respondents citing issues like a lack of emotion and a sense of uncanniness.
What’s more, a 2026 research report from Animoto found that nearly 78% of survey respondents were more likely to trust videos with real people. Another 36% of respondents said using AI-generated videos actively lowered their trust in a brand.
Why Human Creativity Is Still Crucial in Video Production
In an era when anyone and everyone can use AI to generate content, more consumers than ever want genuine insights and connections from human creatives. They also value seeing real people on camera, which helps them build a connection with a brand and understand how to build trust with the people behind it.
In the AI vs human creativity debate, an AI-generated video may be able to mimic the creative choices that human videographers make, like lighting choices or editing cuts, but don’t understand why those elements work in context, or know when to use them for the best effect.
- Film your products or interview founders and team members
- Recruit and direct actors
- Arrange a film set or direct a camera crew
- Recognize your brand’s voice and tone
- Understand emotional nuance
- Bring authentic, lived-in experiences to the screen
AI vs Human Creativity in Videography and How Generative AI Can Support Creativity in Videography
In the context of AI vs human creativity, AI doesn’t necessarily need to be discounted altogether. Instead of totally eclipsing human creativity, it can be a productivity aid and help with video production tasks like:- Organization: AI tools can help you label or sort videos for more organized editing.
- Audio Cleanup: AI plug-ins can remove background noise from video footage or eliminate audio overlap in video clips with multiple speakers.
- AI-Powered VFX: Some AI tools can make post-production easier through automating tasks like color correction.
- Reformatting content: An AI video editor can streamline multiple cuts of a video. For example, condensing the key moments from a YouTube video into a short for TikTok.
Our Favorite AI Video Production Tools
How can you incorporate these elements into your video production pipeline? We augment our videography process through the following AI tools.With gen AI, take care not to overdo it with too many AI-generated assets. Remember that your content should still feel “human” and authentic to your brand, not outsourced to a robot.
Descript
A powerful AI-enabled video co-editor. It has a handy tool that automatically generates a transcript of your video and lets you edit the footage directly by cutting parts of the caption, which makes it accessible to beginner editors.We also like using the translation tool to transcribe video captions in other languages.
Artlist
An AI video maker, image generator, and voiceover tool. We typically use it to generate voiceovers when a voice actor isn’t available, or a brand partner doesn’t have time to record a voiceover themselves.ChatGPT
A language model for text, images, and video. We find it handy for generating meta titles, tags, and descriptions for social media, like YouTube. It’s also useful for preproduction, like outlining scripts for a human writer, or organizing our thoughts for a video shoot.One tip to help ChatGPT sound more natural is to use a premium subscription to create a GPT with custom instructions. While the raw AI output is never perfect, it can give you a better starting point than the standard GPT engine.
Work with an RI Videographer for Your Marketing Strategy
Now more than ever, your audience wants video content that enriches their social feeds and helps them connect with new people.While AI-generated tools can help you get more editing or video production tasks done, it should never be an outright replacement for human creativity or real video footage with the people who make your brand unique.
If you want to work with a Rhode Island videographer with over 20 years of industry experience filming marketing content for brands like Apple and Jaguar, contact us today to get started.
Posted by Sean McVeigh