It is always important to thank your customers no matter what time of year it is, but it’s particularly smart to do it during the holidays. And the best way is through the use of a video.
1. Video content connects with your customers for the same reason that people prefer to visit a brick-and-mortar stores, or attend events, conferences and classes hosted by live presenters. People prefer human interactions, and video is the closest online equivalent to the face-to-face interaction.
2. A video message wrapped up in a warm, touching, cheerful or otherwise entertaining holiday theme boosts appeal and is guaranteed to bring a smile to the face of your contacts.
3. Your viewers will see the passion in your facial expressions, hear it in your voice, and see that sparkle in your eye, which will help them relate to your company and boost your credibility.
Here is the Dean College holiday video we just produced.
Here is another video produced for Universal Medical