Project Description
IYRS | Newport, RI
HOW WE TACKLED THE BRIEF GIVEN TO US
Brief
- Raise awareness among potential post-secondary students of the one-of-a-kind experiential education and training programs IYRS offers.
- Highlight the global career opportunities IYRS graduates have to “build almost anything!”
- Showcase the state-of-the-art facilities and waterfront campus in Newport, RI, where students master their crafts.
- Concept & Development
Videography
Video Editing & Graphic Animations
Deliverables
A series of short video ads to be distributed across the Internet, with a focus on YouTube, Instagram, and similar channels that focus on the IYRS target audience.
- 5-second ads create impactful, memorable images of IYRS students at work
- 15-second ads, creating slightly longer, but no less powerful vignettes that showcase the IYRS experience
Concept & Development
Videography
Video Editing & Graphic Animation
Results
After rolling out the 5- and 15-second ads on YouTube to a focused audience, inviting potential students to its annual Open House, IYRS saw its highest response, and event attendance ever!
