Before you write a script, you’ll need to flesh out these ideas first.
- Who is your audience and what do they need to know?
- What are the two or three key points you can communicate to them?
- What do you want the audience to do once they view the video?
As a general rule, you want to keep your video short, under two minutes. The script is your first chance to work on the length, and you can do that with your word count. As a general rule of thumb, about 150 words equates to one minute of voice-over time.
Here are a few other tips:
- Set the stage. Set the scene for the world where your ideas live.
- Tell a story. Many of our explainer videos use a very simple formula: “Meet Jane. She is like you, and she has a problem like yours. Jane found a solution and now her life is great!”
- Give the audience a situation they can relate to. Use an example of a situation that your audience all ready understands.
- K.I.S.S. If you’re explaining how to do something, keep it super simple. Limit the details and motivate your audience to want to use your idea or product.
- Call to action. Where so you want to send your audience after viewing your video? Your website? Can they download an app? Can they share the video? Let them know what the next step is!