Videos are being used more and more frequently as launch pads  to explain the case for support of a campaign. Creating a video that boosts the likelihood of receiving a gift is a process that requires a lot of effort and skill.

Just as you wouldn’t copy your campaign brochure on the copy machine, neither should you attempt to shoot your own video with your own equipment. Hire an experienced video producer that will work closely with you to get the message across to your audience effectively.

The first step is creating a video script.  Use emotion to grab the viewer’s attention, outline the challenge, explain how the organization will meet the challenge, what the benefits to a successful campaign will be, the financial information, and end with an emotional appeal.

A powerful story inspires the heart and is a valuable complement to your organization’s annual campaign or capital campaign materials.

Here is a video that was produced for Dean College’s Board of Trustee’s annual meeting.