Sometimes a professional voiceover is the best option for videos. Company speakers are not trained actors. Their speech patterns are generally replete with “um”s and “you know”s and “like I said”s. Also, their cadences and direction is often somewhat monotone. Adding a voiceover with the right inflection and tone can make your corporate video come to life and be on target. When selecting a professional voiceover consider the following:
- Male or female audience
- Age group
- Personality types
- Independent, singles
You also need to give the voice artist direction with the read. What vocal style would make a connection with the audience?
- Hip and cool
- Positive, upbeat
The pacing which refers to the speed of the delivery also can have an effect on your audience:
Is there an urgency to the message?
Do you want to up the energy to get people’s attention?
Is it a service or product that is designed to induce relaxation?
Or is it de-stress which might perhaps warrant a smooth, relaxing, chilled out tone to it?
Here is a video we recently produced with a voiceover that made a dry subject more interesting.